List: Marketing | Curated by Benjamin Vincent | Medium

Benjamin Vincent

Aug 1, 2023

5 stories

Marketing

Laurin Brechter

A Bayesian Approach to Customer Lifetime Valuation

This post applies the BG/NBD model for Customer Lifetime Value analysis to a retail dataset.

Jul 30, 2023

A Bayesian Approach to Customer Lifetime Valuation

Jul 30, 2023

In

TDS Archive

by

Ivy Liu

Make every marketing dollar count with data science

Today’s economy requires us to be more diligent in ad spend. Fortunately, the viable paths to profitable marketing can be found within…

Jun 13, 2023

Make every marketing dollar count with data science

Jun 13, 2023

In

TDS Archive

by

Dr. Robert Kübler

Convenient Bayesian Marketing Mix Modeling With PyMC Marketing

A new and shiny library from the PyMC team worth trying out

Apr 13, 2023

Convenient Bayesian Marketing Mix Modeling With PyMC Marketing

Apr 13, 2023

In

TDS Archive

by

Mack Grenfell

Mathematical Marketing: One Piece of Calculus That Can Change the Way You Advertise

If you make $10 profit on a product, what cost per conversion should you target? It’s a tough question, but its answer can teach us a lot.

Mar 7, 2020

Mathematical Marketing: One Piece of Calculus That Can Change the Way You Advertise

Mar 7, 2020

In

TDS Archive

by

Mack Grenfell

Conversion Lift Tests are Dead; Transitioning to Geo-Experiments

With conversion lift tests on the way out, geo-experiments provide a promising alternative for measuring lift on ad campaigns.

Oct 27, 2021

Conversion Lift Tests are Dead; Transitioning to Geo-Experiments

Oct 27, 2021

Benjamin Vincent
54 Followers
Data scientist. Currently focusing on Bayesian inference and causal reasoning. Side interest in MMT.
Following
Data Science Collective
Shahin Ashkiani
Robson Tigre
Quentin Gallea, PhD
Allen Downey
See all (32)

Help
Status
About
Careers
Press
Blog
Privacy
Terms
Text to speech
Teams